Aloha, I'm Michael Jenkins.

Marketing built on customer insight, proven at global scale.

I'm a marketing leader with nearly 20 years in go-to-market strategy, digital product launches and integrated campaigns across tech, dining and global brands. I use customer insight to drive adoption, grow revenue and shape product roadmaps, and I'm well versed in AI for marketing and product development. Based in Honolulu; open to full-time and contract roles.

Portrait of Michael Jenkins
+78%customer value in six monthsZipster Rewards · Zippy's
~15%of Hawaiʻi enrolled in two yearsZipster Rewards · Zippy's
+273%ad revenue growthTV Plus · Samsung
50%+brand awareness in year onePixel Launch · Google
+40%purchase intentThe Chain · Google Pixel 2
−49%customer acquisition costPaid Media · Sound Club

Selected work

One case study for each discipline I lead.

Zipster Rewards launch brochure offering a free Zip Pac
Zippy's · Loyalty, CRM & GTM

Zipster Rewards: +78% customer value

A digital loyalty program and app that nearly 15% of Hawaiʻi joined in two years.

Read the case study →
Zippy's keiki menu
Zippy's · Customer insight

Keiki: from brand tracker to menu

Our biggest Promoters were 45% more likely to have kids, so we built a family program around them.

Read the case study →
Samsung TV Plus home screen with live channels and recently watched shows
Samsung · Product marketing

Samsung TV Plus: +273% ad revenue

Go-to-market strategy, segment positioning and adoption campaigns for new ad products.

Read the case study →
Stack of The Chain magazines, shot on Google Pixel 2 for The Guardian
Google · Communication strategy & innovation

The Chain: +40% purchase intent

A fashion magazine shot entirely on a Google Pixel 2, made with The Guardian.

Read the case study →
Built with AI

Sound Club

Book clubs for music, started as a side project while I was home with our first child. I used AI for the whole job: research, positioning, brand and paid media, then native iPhone and Android apps I built with Claude Code.

2.5k+sign-ups
1.6kmonthly actives
$2.83CAC, down 49%
7 minaverage session

Read the Sound Club story →

Also built with AI: Broke Da Cart, the best deals across Oʻahu. Launching 2026.

Sound Club Explore screen: albums now playing in clubs and the most talked-about picks this week

What I do

  • Product Marketing & Go-to-Market
  • Customer Insight & Analytics
  • Brand & Communication Strategy
  • CRM & Loyalty
  • Partnerships & Agency Management
  • AI / Claude Code

Recognition

AdWeek Media Plan of the Year · Jay Chiat Strategy Awards · Festival of Media. Work featured by the BBC, USA Today, TechCrunch, Business Insider, AdWeek and The Drum.