Built with AI · Founder · Marketing & product

Sound Club: one marketer, AI, and a full product.

Book clubs for music. I started it while staying home with our first child, and used AI to do the work of a whole team, from positioning and paid media to native iPhone and Android apps.

Founder2024–presentsoundclub.app
Explore: albums now playing in clubs and the most talked-about picks this week
Flower Children, a 60s club with 46 members, and its current album pick
Listening session countdown, so everyone presses play together
2.5k+sign-ups
1.6k30-day active users
7 minaverage session
$2.83customer acquisition costDown 49% since launch

The idea

Albums have connected artists and listeners for generations, but playlists and algorithms are boxing them in. Sound Club is a place to celebrate the album: clubs that listen to one record at a time, rate it and talk it through, online and in person. The tagline says it: discover albums through people, not algorithms.

Why it matters for a marketer

Sound Club is proof that AI changes what one marketer can do with an idea. I was able to build it from concept to community with the help of Claude Code.

What I did with AI

  1. Branding & positioningTook the concept of book clubs for music and worked through branding, positioning and a messaging architecture built around the shared experience of an album.
  2. ProductBuilt a website and iOS and Android apps that bring people together in listening clubs, where they listen to, rate and discuss albums.
  3. Launch operationsApp Store and Google Play submissions, privacy and permissions, analytics and data migrations across multiple builds.
  4. Paid mediaRan acquisition campaigns with creative tests that cut sign-up costs 49% over the first six months.
  5. Ongoing optimization & maintenanceKeep the product roadmap current through ongoing surveys and one-on-one research, and fix bugs and ship improvements with Claude Code.
Also built with AI · Launching 2026

Broke Da Cart

The best deals across Oʻahu. A local subscription app that compares weekly deals across eight grocery chains, plus dining, happy hours and things to do. I took it from market research to launch: pricing tests, brand, store listings, AI-generated product imagery and a full-funnel launch plan.

1,000+deals live each week
8grocery chains compared
412AI product images
Broke Da Cart launch ad: Oʻahu's best grocery deals, 1,000+ deals live now

Skills used