Case study · Samsung · Product marketing & GTM

Samsung TV Plus ad revenue grew 273%.

Building the go-to-market for new advertising and targeting products on Samsung's free streaming service, with product, sales and creative.

Product Marketing Lead2020–2021Los Angeles (remote)
Samsung TV Plus home screen with live channels and recently watched shows
+273%ad revenue growthSamsung TV Plus
~3.7×the ad revenue we started with273% growth

The challenge

Samsung TV Plus needed to grow advertising revenue while competing with other streaming services for ad budgets. New advertising and targeting products had to reach the market quickly, with a clear story for buyers.

The insight

Advertisers needed clearer segments and better targeting to see Samsung TV Plus as an essential buy, not a nice-to-have.

What I did

  1. Cross-functional launchPartnered with product, sales and creative teams to bring new advertising and targeting products to market, providing differentiated solutions for advertisers.
  2. PackagingIntroduced audience targeting and channel bundling to reach parity with other streaming advertising platforms.
  3. Sales enablementPartnered with sales teams on storytelling, pitches and sales meetings.

The outcome

Ad revenue grew 273%, and Samsung TV Plus gained new advertising and targeting products that set it apart from the competition.

Skills used

  • Product Marketing
  • Go-to-Market
  • Packaging & Bundling
  • Sales Enablement